WoW BlueTracker Home | RSS | News | Contact
Recent | Search | Archive | CS Posts
Poster: Boddington at 5/22/2006 9:33:54 AM PDT
Subject: Corporate Sponsorship
   Is having corporate sponsorship for a guild allowed? Lets say for example, Starbucks would accept to sponsor a guild. They would get paid by Starbucks to advertise through having the guild tag read Starbucks. This would allow them to reach thousands of people with little investment.

The guild could take people on raids and at the end say, "This raid has been brought to you by "Starbucks." Or priests could whisper during a raid, "That heal was courtesy of Starbucks." Nothing spammed, but just thrown in there every once in a while.

[ post edited by Boddington ]

  http://forums.worldofwarcraft.com/thread.aspx?fn=wow-general&t=8430170&p=#post8430170
 
Poster: Tseric at 5/22/2006 9:48:25 AM PDT
Subject: Re: Corporate Sponsorship
   I might venture a guess that this would conflict with some of the in-game policies that are established. I would try asking the GMs on the Customer Service forum.

Or, take some advice from Palehoof, who posts faster than I do :P

[ post edited by Tseric ]


To live outside the law, one must be honorable
  http://forums.worldofwarcraft.com/thread.aspx?fn=wow-general&t=8430170&p=#post8430391
Poster: Tseric at 5/22/2006 10:20:34 AM PDT
Subject: Re: Corporate Sponsorship
  

Q u o t e:
I think Blizzard should seriously think about getting corporate sponsors for the game in order to lower subscription fees or perhaps all free play for those willing endure ads.

Think of it:

Instead of "Ice Cold Milk" have "Ice Cold Coca-Cola".
Snapple Moonberry Juice.
Sara Lee Cherry Pie.
Levi's 501s of the Monkey
Kay's Azerothian Diamond
Gucci Silk Pack



And to all those so adament against ads: Welcome to the 21st century; quit being such luddites.


Lemme ask you something. Would you rather have the direction of a game be dictated by passionate, dedicated gamers who have made this their life's work? Or by corporate sponsors who are going to make decisions affecting the game based on their own corporate interests and bottom-line numbers?

Do you even know what a Luddite is? Your use of context suggests not.
To live outside the law, one must be honorable
  http://forums.worldofwarcraft.com/thread.aspx?fn=wow-general&t=8430170&p=#post8430821
Poster: Tseric at 5/22/2006 10:38:40 AM PDT
Subject: Re: Corporate Sponsorship
  

Q u o t e:
As for Luddites, they were a group of early 19th century labors who rioted and destroyed technology that was threaten their livelihoods. Today its generally used to refer to those who reject advancements in technology. Corporate sponsorship in game could certainly be viewed as advancing advertising methods and technology. Therefore, I stand by my use of the term.


That's fine, but your use of the word is hyperbolic. There is a vast difference between advertisement associated with a game company and allowing advertising within a game world. The technology that serves to create immersion, create entertaining game play and work towards artistic merit frankly does not coincide with product placement and treating every possible aspect of a thing as a potential revenue/marketing source.

Maybe it's just me, but I remember a time and place where the world wasn't clogged with billboards and brand labels.
To live outside the law, one must be honorable
  http://forums.worldofwarcraft.com/thread.aspx?fn=wow-general&t=8430170&p=#post8431066

View all recent official Blue Posts

WoW Blue Tracker: Archiving World of Warcraft Blue Posts
since March 2005
Home | RSS | News | Contact
Recent | Search | Archive | CS Posts
 

Why Ads?